Kellz Liu.
© 2025
Multidisciplinary Storyteller,
Social-First Strategist,
Third-culture kid,
& Creator.
Online:
More Work:
Contact:
Kellyliustudio@gmail.com
Multidisciplinary Storyteller,
Social-First Strategist,
Third-culture kid,
& Creator.
Online:
More Work:
Contact:
Kellyliustudio@gmail.com
Creative Direction & Content Creation; Select Work
Riot Games Brand Social
(Content Creation, Community Management)Developed and presented innovative content ideas to clients on a bi-weekly basis, utilizing trend analysis and real-time opportunities to enhance relevance throughout the trend lifecycle. Collaborated with the design team to create compelling visual assets, ensuring alignment with client goals and project strategies.
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LATE; The Film
(Art Direction, Screenwriting)Screenwriting and Art Direction for “LATE, The Film”, an 8-part moody short interpretive experience celebrating the exploration and journey of self, paired with a zine showing the expansion into the creative process behind the scenes. Each song/visual is meant to reflect a conflicting duality in pursuing a relationship with oneself, as the surrounding environment evolves through dramatic highs & lows.
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“The Rush I Never Knew I Craved”
(Art Direction, Photography)Provided art direction and captured a portrait series of Bohan Phoenix, exclusively for Lifted Asia’s March 2021 inaugural issue, complementing his featured interview.
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“Numb”
(Creative Direction)In "Numb," a heartbroken musician confronts emotional detachment while reflecting on a past relationship. Through evocative flashbacks and striking visuals, the film captures his struggle with loss and longing as he seeks to reconnect with his former emotions. In my roles as Art Director, videographer, and editor, I contributed significantly to the film's visual storytelling and emotional tone.
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Wiz & Friends
(Personal Assistant, Broadcast)Personal assistant and cross-platform livestream broadcast coordinator for Wiz Khalifa's "Wiz & Friends" event, managing real-time streaming across multiple social media platforms while simultaneously capturing exclusive behind-the-scenes footage to enhance fan engagement and create additional content assets.
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Zillow
(Content Creation)Spearheaded lo-fi video content creation for Zillow, from concept to delivery. This process involved identifying brand-relevant trends, developing creative ideas, and pitching to clients. The role encompassed pre-production planning, location scouting, and multi-faceted on-set responsibilities. Post-production included editing with iterative feedback loops. This lo-fi approach allowed for agile, cost-effective content production, enabling Zillow to rapidly respond to social trends and maintain an engaging presence across their social media channels.
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