David Palmer, Creative Director Kelly Liu, Jr. Content Creator Livy Morden, Designer Sadie Graham, Copywriter Tamiya Kabatoff, Senior Strategist
Annie Seo, Account Manager Rebecca Leighton, Senior Producer
Spearheaded lo-fi video content creation for Zillow, from concept to delivery. This process involved identifying brand-relevant trends, developing creative ideas, and pitching to clients. The role encompassed pre-production planning, location scouting, and multi-faceted on-set responsibilities. Post-production included editing with iterative feedback loops. This lo-fi approach allowed for agile, cost-effective content production, enabling Zillow to rapidly respond to social trends and maintain an engaging presence across their social media channels.