Kellz Liu.

© 2025

Multidisciplinary Storyteller,
Social-First Strategist,
Third-culture kid,
& Creator.

More about Kellz Liu

Online:


More Work:
Graphic Designer Kellz
Photography Kellz

Contact:
Kellyliustudio@gmail.com
Riot Games Brand Social

Riot Games Brand channel content creation, social publishing, community management, and social listening.


 Developed and presented innovative content ideas to clients on a bi-weekly basis, utilizing trend analysis and real-time opportunities to enhance relevance throughout the trend lifecycle. Collaborated with the design team to create compelling visual assets, ensuring alignment with client goals and project strategies.

Key Contributions:
  • Conducted comprehensive research and data analysis of social media metrics, delivering insightful reports on sentiment and trending topics to inform publishing strategies.

  • Enhanced community engagement by identifying and curating user-generated content (UGC), as well as scouting personalities for "Player Feature," a monthly spotlight on creators, and "GGWP," a recurring article celebrating community achievements.

  • Contributed to "Player Feature" by crafting interview questions that showcased the unique talents and perspectives of featured creators.

  • Leveraged platform features creatively to boost community interaction, strengthen brand loyalty, and cultivate a vibrant online presence.




Select social content that I was responsible for creating
A (sample) look into our Content Calendar Pitch Process
Riot Brand X Banner & Threaded Post for Spicy Appies, a educational creator for Riot title Teamfight Tactics.
Riot Brand GGWP X Article: Paint the Town Blue Arcane activation focused
Riot Brand X Banner & Threaded Post for Caedrel, popular caster and ex-competitive esports player for Riot title League of Legends
Riot Brand GGWP X Article: VCT Champions season community highlights focused


Matty Chiu, Content Creator/Community Manager
Kelly Liu,  Jr. Content Creator/Community Manager
Nelly Le, Jr. Designer
Kevin Lam, Designer
JM Herrmann, Chief Strategy Officer
Tamiya Kabatoff, Senior Strategist
Linna Chang, Creative Director
Dan Midgley, Group Account Director
Ann Dinh, Senior Producer

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Based in Los Angeles, Open to Collaboration.
Resume Available upon Request.